How much do research studies cost?

It is surprisingly less than you think. Cost is largely dependent upon the requirements and scope of a particular project. We will find the number of respondents you need for a solid sample without charging you for responses you may not need.

Why should I have research conducted?

Research provides you the roadmap in which to make educated decisions.  It will allow you to make better advertising choices and give you the tools to decide who to market to.  Also, it will allow you to know what products and services are working and which need tweaking. In fact, research will save you money in the long run as you will know where best to put your marketing dollars instead of just  randomly choosing publications you have a “hunch” that work! We recommend that every organization put aside at least 8% of their budget towards research.  There is a reason that Proctor and Gamble invests heavily into research – ‘cause it creates new products and ultimately, profitability; it works!

Does it take long to complete the survey process once started?

It really depend upon the sample size you request; in addition, the ease of contacting survey participants matters. We estimate it takes approximately three to four months to complete an intercept survey and provide our research and recommendations once the survey is approved. An e-mail survey takes slightly less time to provide a completed picture and report.

My organization would profit from research, but I do not know how to go about it. How should we proceed?

We are here to guide you through the process. Send us an e-mail or call us. We’ll discuss your needs and work with you to develop a cost effective research strategy.